Marketing Playbook

Gotta have a look at this marketing website and book by John Zagula and Rich Tong - The Marketing Playbook. These 2 guys' marketing strategies were responsible in taking Microsoft Windows & Office from a mere 10% market share then to a 90% market share now. They will tell you how you should market and compete against your competitors with 5 basic strategies for a competitive market. They also have a posting of quotations about perfection which I really like. Here are a few that I like:

"Never let PERFECT get in the way of BETTER."

"I am careful not to confuse excellence with perfection. Excellence, I can reach for; perfection is God's business." - Michael J. Fox

You can buy this book in Amazon.com if you are interested.