Why Customers Leave (Part 1)
Why do customers leave your company? There are many reasons but the single biggest reason your customers leave is the 2 C reason – Caring and Customer Service. A study by RightNow Technologies shows that 73% of customers leave because of poor customer service, while the Rockefeller Corporation shows that 68% of customers leave because they think that you do not care about them. So, most of your customers really want is you being caring and you providing good customer service.
Now, this makes it really easy for us to remember how to retain our customers (Customer = Caring + Customer service).
1 comments:
It makes you wonder dosen't it? However, it is really that easy and basics behind Implementing aren't that difficult to understand. I think you make a great point. I have found the same basic stats in other surveysand their alot of ways in which we can show our customers we care. At CDC we are of like mind. If you don't mind I would like to use this in my next blog, with apropriate links of course.
Tim
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