How our eyes move and see?

How do you implement a more effective website or marketing material? Or where should you be placing your advertisement on a page? The answers are here at a research done by Eyetrack III on how our eyes move/see when looking at a page.

Here are some important findings:

• The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right. Only after perusing the top portion of the page for some time did their eyes explore further down the page.
  

• Dominant headlines most often draw the eye first upon entering the page -- especially when they are in the upper left, and most often (but not always) when in the upper right.

• Smaller type encourages focused viewing behavior (that is, reading the words), while larger type promotes lighter scanning.
• For headlines -- especially longer ones -- it would appear that the first couple of words need to be real attention-grabbers
• Navigation placed at the top of a homepage performed best
• Shorter paragraphs performed better in Eyetrack III research than longer ones.
• Ads in the top and left portions of a homepage received the most eye fixations.
• The bigger the image, the more time people took to look at it.