Thursday, June 21, 2007

Ambush (Guerilla) Marketing in Search Engine (Google)

Ambush (Guerilla) marketing as defined by brandchannel.com is a term for when one brand pays to become an official sponsor of an event and another competing brand attempts to cleverly connect itself with the event, without paying the sponsorship fee and, more frustratingly, without breaking any laws.

Wikipedia has many good examples of famous Ambush marketing.

We've seen ambush marketing happened in events and games. Now see ambush marketing in the context of search engine marketing:


See Toyota's sponsored ads on the bottom right when you do a search in Google for the brand keyword' Holden'.

89 comments:

Andy said...

I think I'm missing the point here. Aren't all these ads for the same product? If you type in a search for Holden and you saw adverts for competing models then that's more like ambush marketing isn't it?

Anonymous said...

You should read the Ambush Marketing toolkit by Kim Skildum-Reid. It outlines how ambushing works in the traditional advertising industry, but the same principals apply to search engines and SEO.

Seo Link Master said...

Your blog is very nice... i like your blog ....

Website design India, web design india

web design New york city

I will be available in online for link exchange from 9am to 7pm (IST)
For my chatting id: gmail: fastlinkmaster@gmail.com
Skype: ananthakumar007

Mobile Billboards said...

I didn't think of ambush marketing as guerilla marketing. Isn't that what advertising is all about, ambushing!

Anonymous said...

Web Art Sense a web design company, affordable web design, web development, ecommerce, XHTML Services.

Aparna said...

Thanks for this nice post. windows hosting | Website Hosting

Website Designer said...

Thats a very interesting post. I have been inspired. Thanks.

Anonymous said...

Now do you worried about that in the game do not had enough 2moons dil to play the game, now you can not worried, my friend told me a website, in here you can buy a lot 2moons gold and only spend a little money, do not hesitate, it was really, in here we had much 2moon dil, we can sure that you will get the cheap 2moons gold, quick to come here to buy 2moons dil.

Now do you worried about that in the game do not had enough 9Dragons gold to play the game, now you can not worried, my friend told me a website, in here you can buy a lot 9 Dragons gold and only spend a little money, do not hesitate, it was really, in here we had much 9Dragons money, we can sure that you will get the cheap 9Dragons gold, quick to come here to buy 9 Dragons gold.

goodeda1122 said...

自慰套,自慰器,情趣,自慰套,情趣,視訊交友,充氣娃娃,AV,按摩棒,電動按摩棒,情趣按摩棒,按摩棒,跳蛋,跳蛋,跳蛋,
男女,潤滑液,
SM,情趣內衣,內衣,性感內衣,角色扮演,角色扮演服,吊帶襪,丁字褲,情趣用品,情趣用品,飛機杯,自慰套

photoshop restoration and retouching said...

Hi. This post is likeable and your blog is very interesting, congratulations!!

Regards,
retouching

jerry said...

wow! thanks for another great blog post!
Customized application development

manudas98 said...

Your blog is very nice... i like your blog. Free Web Directory

Anonymous said...

My name is Deborah Beaudoin I was browsing internet and found your blog. The author did a great job. I will subscribe to your RSS feeds. Thank you for your contribution. I am a web designer myself. And here some examples of the websites that I designed for canadian payday loans payday company.

squad said...

One of the sites that helped me find great name suggestions was http://www.squadhelp.com. I got 400+ domain name suggestions in 2 days for just $50. They engage people across the world who submit ideas - and the best idea wins the award amount. It sure beats the time and energy I would have spent myself to come up with names. You might want to check them out.

Priya said...

Nice post dude, keep it up.
Price India

Web Design Company India said...

I like the stuff its very informative

SEO Services UK said...

Really nice blog, very informative. Thanks dude for wonderful posting. Keep it up in the future as well. SEO Services UK

Windows Phone said...

Thanks for the nice information.This will help a lot of users.

SEO UK said...

This is really very useful post thanks for sharing this info

Web Design Company said...

Nice information, many thanks to the author. It is incomprehensible to me now, but in general, the usefulness and significance is overwhelming. Thanks again and good luck! Web Design Company

ReputationManagementConsultants.com said...

Is it just me or is this something newbie SEOs should stay away from?

Price Trades said...

Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon.

Price Trades

Danelyn from search engine company said...

Yeah, It would be great help for everyone.
Specially for those people who’s works is totally depend upon the blogging and SEO.

A many thanks for this post.

bestpmchennai said...

Excellent information provided by this blog.


SEO Service Australia

strumpfhosen said...

Your style is so unique compared to many other people. Thank you for publishing when you have the opportunity,Guess I will just make this bookmarked.

Alvin said...

These pictures are so impressive. I am sure my peers will enjoy these too.Nebulizer

Web Design Company said...

Great article. Thank you for your provided information.childrens keyboards

Kevin said...

KidsDesk.net brings innovative products and educational resources to parents, caretakers and educators. With products ranging preschool to grade school age children.childrens furniture

printing services said...

It's hard to find quality writing like yours these days. I really appreciate people like you! Take care and see you soon
poster printing

Uk Ties said...

Thanks you. Very good post.Unless they can offer a really compelling reason for users to come back, it will be the next Bebo, MySpace

Santosh said...

Interesting...
---------------
facebook history

strumpfhosen said...

This Blog is going places, the people, the layout, amazing to see such dedication and focus.

Harry said...

Forniamo ai nostri clienti servizi di sviluppo di siti web e servizi di web design.Realizzazione Sito

Harry said...

ESG Appliance is an appliance repair and service company operating in the Los Angeles and Orange counties and providing Installation, Service and Maintenance for appliances like Ice Maker, Microwave Oven, Washer Dryer.Washer Dryer

Water Filter Canada said...

This is a GREAT post! I hope you not mind.I published an excerpt on the site and linked back to your own blog for people to read the full version. Thanks for your advice.

e-Definers Technology - Web Design Company said...

e- Definers Technology is a recognized web design company. Providing web design in Delhi and Internet Marketing Company in Delhi Web Designing company in Delhiand SEO Services Delhi.

surajseo2 said...

Lawnmowers, Petrol Strimmers And Other Types Of Lawn Mowers From Horbury Lawnmowers. What Mower - The market leader in Lawn Mowers across the UK call us now on 0800 542 3410.

surajseo2 said...

Lawnmowers, Petrol Strimmers And Other Types Of Lawn Mowers From Horbury Lawnmowers. What Mower - The market leader in Lawn Mowers across the UK call us now on 0800 542 3410.

Dropship Wholesale said...

Pretty! This was a really wonderful post. Thank you for your provided information.Dropship

Maninder Kaur said...

This is a good common sense article. Very helpful to one who is just finding the resources about this part. It will certainly help educate me. Web Designing Company

shrugs and boleros said...

i, this is a great website with lots of forex information that can help a lot of people, keep up the good work.
I like it…

Kiosk Manufacturers said...

Thanks for this post. It Very nice article. It was a very good article. I like it. Thanks for sharing knowledge. Ask you to share good article again.

CCIE Rack Rental said...

Interesting and important information. It is really beneficial for us. Thanks

Used Cisco Reseller said...

Easily, the publish is really the greatest on this laudable topic. I concur with your conclusions and will thirstily look forward to your future updates. Saying thanks will not just be sufficient, for the fantastic lucidity in your writing. I will instantly grab your rss feed to stay privy of any updates. Solid work and much success in your business enterprise!

SEO Los Angeles said...

Easily, the publish is really the greatest on this laudable topic. I concur with your conclusions and will thirstily look forward to your future updates. Saying thanks will not just be sufficient, for the fantastic lucidity in your writing. I will instantly grab your rss feed to stay privy of any updates. Solid work and much success in your business enterprise!

SEO Los Angeles said...

I just couldn’t leave your website before telling you that we really enjoyed the quality information you offer to your visitors… Will be back often to check up on new posts.

Lose Weight Running said...

Another informative blog… Thank you for sharing it… Best of luck for further endeavor too.

sandhiya said...

Looks amazing!!!! /I look forward to your feedback /thanks for this man it was very helpful.

SEO Service Australia

buy herbal incense said...

I just couldn’t leave your website before telling you that we really enjoyed the quality information you offer to your visitors… Will be back often to check up on new posts.

SEO said...

This is a great website with lots of forex information that can help a lot of people..! I appreciated your distinguished manner of writing this post. You have made it easy for me to understand.

Vasectomy said...

Thank you to tell us so much useful information. So nice sharing. I’m glad to read it.

buy legal incense said...

Interesting and important information. It is really beneficial for us. Thanks

Lingerie Pantyhose said...

Wow, Fantastic Blog, it’s so helpful to me, and your blog is very good,

Acne Chicago said...

I can see that you’re an expert in this region. I am starting an internet site soon, and your information will be very helpful for me.. Thank you for all of your help and wishing you all the success inside your business.

virtual assistant said...

Hi, interesting post. I have been wondering about this topic, so thanks for posting. I’ll definitely be subscribing to your site. Keep up the good posts

Liposuction chicago said...

I just wanted to add a comment here to mention thanks for you very nice ideas. Blogs are troublesome to run and time consuming thus I appreciate when I see well written material. Your time isn’t going to waste with your posts. Thanks so much and stick with it No doubt you will definitely reach your goals! have a great day!

Electrician Houston said...

Good u created a beautiful blog. And it helps us for know all about bloges and how share ideas all the time.

DoTERRA Essential Oil said...

Thank you, thats very interesting information. I need to share with my friends.

Nassau County personal coach said...

I just wanted to add a comment here to mention thanks for you very nice ideas. Blogs are troublesome to run and time consuming thus I appreciate when I see well written material. Your time isn’t going to waste with your posts. Thanks so much and stick with it No doubt you will definitely reach your goals! have a great day!

Tangokurs said...

Easily, the publish is really the greatest on this laudable topic. I concur with your conclusions and will thirstily look forward to your future updates. Saying thanks will not just be sufficient, for the fantastic lucidity in your writing. I will instantly grab your rss feed to stay privy of any updates. Solid work and much success in your business enterprise!

Penny auctions sites said...

I’ve learned a lot from your blog here, Keep on going, my friend, I will keep an eye on it,

Home Renovation Guide said...

Thanks for the awesome post. Looking forward to staying current with your blog. Keep it up with your good work. I will share your blog with my friends. Thanks

Fulton Septic Cleaning said...

We're a group of volunteers and opening a new scheme in our community. Your web site provided us with valuable information to work on. You have done an impressive job and our whole community will be grateful to you.

Fort Lauderdale criminal lawyer said...

This is a GREAT post! I hope you not mind. I published an excerpt on the site and linked back to your own blog for people to read the full version. Thanks for your advice.

Pantyhose said...

Thank you to tell us so much useful information. So nice sharing. I’m glad to read it.

http://www.lingerie-pantyhose-stockings.com said...

Easily, the publish is really the greatest on this laudable topic. I concur with your conclusions and will thirstily look forward to your future updates. Saying thanks will not just be sufficient, for the fantastic lucidity in your writing. I will instantly grab your rss feed to stay privy of any updates. Solid work and much success in your business enterprise!

SEO Services said...

Terrific work! This is the type of information that are meant to be shared around the web. Disgrace on the seek for not positioning this post higher! Come on over and discuss with my web site . Thank you =)

SEO Services said...

Simply want to say your article is as surprising. The clearness in your post is simply great and i can assume you are an expert on this subject. Fine with your permission let me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please continue the rewarding work.

WMUD962P said...

This Blog is going places, the people, the layout, amazing to see such dedication and focus.

Wholesale perfume said...

I found your website perfect for my needs. It contains wonderful and helpful posts. I have read most of them and learned a lot from them. You are doing some great work. Thank you for making such a nice website.

Discount perfume said...

Terrific work! This is the type of information that are meant to be shared around the web. Disgrace on the seek for not positioning this post higher! Come on over and discuss with my web site . Thank you =)

battery world said...

Wow, Fantastic Blog, it’s so helpful to me, and your blog is very good,
I’ve learned a lot from your blog here, Keep on going, my friend, I will keep an eye on it,

Argan Oil said...

This is a good common sense Blog. Very helpful to one who is just finding the resources about this part. It will certainly help educate me.

tweety said...

This post is great. Thank you for this post. I like this type of people who share knowledge with others..G&G is a software developer for mobile

Fridges Leicester said...

Thanks for this post. It Very nice Blog. It was a very good Blog. I like it. Thanks for sharing knowledge. Ask you to share good Blog again.

Website Design London said...

Wonderful post,Thanks for this amazing post with us.............

SEO said...

Buy Sigma Lenses, Sigma Prime, Sigma Telephoto, Sigma Zoom, Sigma Fisheye Lens for Canon, Nikon, Pentax, Sony and Four Thirds Olympus, Panasonic from Microglobe in very cheap price.

my seo said...

i rtead your article it is much more effective ,use canon ink cartridges for printing .

carbon filters said...

Great post thanks for sharing

Vancouver Internet Marketing said...

I just wanted to add a comment here to mention thanks for you very nice ideas. Blogs are troublesome to run and time consuming thus I appreciate when I see well written material.

Voice Instructor san matio said...

Wow, Fantastic Blog, it’s so helpful to me, and your blog is very good,
I’ve learned a lot from your blog here, Keep on going, my friend, I will keep an eye on it,

Hotel in Ranchi said...

Great post! We are impressed with your excellent thought.
Best Hotel in Ranchi Budget hotels in Ranchi Cheap Hotel Rooms in Ranchi Economy hotels in Ranchi Luxury Hotels in Ranchi Restaurant in Ranchi Bar in Ranchi Best Banquet in Ranchi

Infobanc said...

Thats a very interesting post. I have been inspired. Thanks
Indian exporters canada exporters b2b trade leads suppliers directory indian trade portal Indian buyers Indian tenders trade fairs indian distributer

Sign Installation said...

Thank you, thats very interesting information. I need to share with my friends.

hotbabygames said...

Great post!Thanks for your sharing.

hotbabygames said...

Thank you, thats very interesting information. I need to share with my friends.Baby Games
Baby Games
Fish Games

geocliks said...

Amazing how simple it can be to communicate with people and have them understand a certain topic, you made my day.

SEO Los Angeles

Gerard Butler Workout said...

Easily, the publish is really the greatest on this laudable topic. I concur with your conclusions and will thirstily look forward to your future updates. Saying thanks will not just be sufficient, for the fantastic lucidity in your writing. I will instantly grab your rss feed to stay privy of any updates. Solid work and much success in your business enterprise!

Luxury British Watches said...

I really appreciate the effort you have given to this post. I am looking forward for your next post. I found this informative and interesting blog. I just hope you could make another post related to this. This is definitely worth reading.