Communication is Everything
Bad communication is a problem. No communication is unforgivable.
Productive and long lasting client relationships are nourished through frequent client communications.
As an account/project manager like myself, communication is the only way to find out if you are doing a great job or if there are areas where you can improve. Remember that each and every you communicate with a client, you are doing essentially one of two things - increasing trust or decreasing trust.
Trust with a client can be very difficult to obtain, especially when things don't go exactly as planned during a project. But nevertheless communication with a client can be the easiest and smartest thing you can do to help you build the trust desired. First, always provide a periodic status update to the client. This can be as simple as a phone call, face to face meeting, or through an email. Even if there is no job progress, the client will be kept in the loop of where the project is at that point in time, increase the potential to build your trust with them.
Next, whenever there's an important meeting, do a recap of the conversation or meeting and then emailed to each person on the communication, to ensure everyone is on the same page and that you have not left anything uncovered. If you send some documentation, make sure to sit with them (in person or on the phone) and answer any of the questions they may have. Not only will they be able to garner the knowledge needed, but also will be building a trust with you.
22 comments:
Like Mr Porter said, eventough your product is unique, very differentiate, but if you dont have any ideas to communicate it (how to offer it) it will end up on garbage.
Flippies Custom flip books are a great way to communicate, and a great promotional item
yeah.. communication is everything... you need to communicate to promote your products to your customers.. without a good communication, even how good the product is, nobody will buy it because nobody telling them about the products...
Regards,
Chun Ei
http://www.eOneNet.com
Internet Marketing company since 2000
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Very True, Communication is the most important thing in making trust with client..
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Many companies think that communications and marketing effort are one way process in which the company broadcast and the customers listen. Unfortunately that game has changed with the availability of social media and message boards. Now companies need to encourage their customers to communicate any problems directly with them to insure that it does not boil out onto other platforms.
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