Yahoo! SmartAds
For too many years, Yahoo is always second, behind search giant Google. Yahoo has always been the follower of Google such as its successful adsense and adwords program. However, it looks like Yahoo is finally leading a new way in its recent launched of SmartAds, an advertising product that will allow marketers to offer custom and relevant advertisements on the fly based on a user's behaviour.
Here's how it works, for example, if a user is browsing for hybrid cars in Yahoo Autos and had previously selected San Francisco as his or her default location in Yahoo Weather, Yahoo's SmartAds platform can assemble and deliver a display ad in real time to showcase a hybrid vehicle from a major auto brand, as well as local dealer information and current lease rates.
Yahoo SmartAds will utilise demographic, geographic and behavioral targeting to create more relevant advertisements for the user. Using the new technology, ads will be created on the spot, utilising several known factors about a user, including recently-visited sites, location, age, and income. The search engine's recent $680 million acquisition of Right Media will allow SmartAds to appear on the ad provider's extensive advertising network
For a complete overview, visit the Yahoo! SmartAds web site and check out it's demo.
Here's Yahoo's Press Release on SmartAds.
5 comments:
Wow - Google had better watch out!
This new wave of media is fantastic and provides a personal service. This excellent service will add to Yahoo's brand image for the better!
www.threerooms.com
I'm sure Google will have answer to this, they don't pay all those PHds for nothing.
Good on Yahoo though for taking the lead afterall they started PPC before Google but let it slip away.
I am very happy with google adsense but yahoo is catching up!
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