The 20 Keys to Online Marketing
Following are 20 keys to successfully marketing your product, service, and business online.
1. Have a professional, easy-to-navigate, quick-loading design. Hire a professional design firm or at least use a good site template.
2. Have lots of quality related content.
3. Build lots of links to your Web site.
4. Build credibility and rapport.
5. Start an e-mail newsletter with quality content and send it out at least once per month.
6. If you are selling a product, have an affiliate program.
7. Once you have an affiliate program, don't forget to promote it.
8. Do whatever you can do profitably to attract large affiliates and form key strategic alliances.
9. Position yourself advantageously in the search engines.
10. Use cost-per-click (CPC) engines, but make sure you know the lifetime value (LTV) of your customers and that you do return-on-investment (ROI) checks often.
11. Supplement your affiliate advertising with both online and traditional advertising, but track results and always do ROI checks.
12. Advertise using CPM channels to build brand recognition, but put profitability before brand recognition.
13. Offer yourself as a resource to the media as an expert in your niche.
14. Hire a great publicity firm or bring an experienced publicist in-house.
15. Use autoresponders to maintain constant contact with prospective customers.
16. Remember that business is all about relationships and communication. Always work to build more relationships, and once they are built, make sure you are in continuous contact with your prospects, customers, strategic alliances, suppliers, investors, and the media.
17. Encourage word of mouth among your customers.
18. Have superior customer service and have staff to answer all incoming e-mails within 24 hours.
19. Send out periodic e-mail follow-ups making sure your customers are happy and asking them for feedback on your product and the service your company has provided.
20. Blog frequently with quality content.
from the book Zero to One Million by Ryan P. Allis
58 comments:
Good advice, if you can supplement it with a successful viral campaign as well you won't go far wrong.
No matter what happens, you should always make sure that your content has substance. Otherwise, people will just walk all over it. It doesn't even matter if you have a great layout when you lack the proper quality content. After all, people go to your place for content and not to see the designs of your blog or web site.
wow! thats grt! thats a lot of information. thanks for sharing the 20 keys to online marketing. that was pretty useful.
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I strongly agree with ROI checks on a regular basis. There are so many avenues to market your online businesses that if you don't make sure you're getting a return on investment you're probably losing a lot of money somewhere.
I tell my customers who like to suggest we use a "great marketing opportunity" that they read about or got cold called on, that I could spend 100 X's their budget in less than a day if I said yes to all the random sales calls I got about "great marketing opportunities" - and never make them a penny.
So much of this is educate, trial and ROI checks.
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Pretty obvious advices, I can add 20 more here, but the most important one is to actually do this all: many people know stuff, quite few actually implement their knowledge. that's why many call themselves seo specialists and online marketers but not too many actually are. Thanks for the post.
The most important thing is to keep on branding while you promote. Many people may see your site but not go there or buy the first time. The more often your logo is seen, the better.
This was a very interesting and helpful article.
Michele Alonso
www.bocanetworks.com
Thanks, this was a very helpful article. For those of us just jumping onto the online marketing band wagon another social media publication I found helpful is from a marketing consultancy called Torque in Toronto. Check it out at :
http://torquecustomerstrategy.com/publications-details.php?id=28
Thanks a lot for a fine read. Keep up the good work!
Good post about blog marketing and also share good information.i think this blog will be helpful for those interested in online marketing.I just come across a blog were one get the details of online marketing.
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Thanks for sharing good info!
These are great examples! As a small business owner myself, I do practice many of your examples and some are new ideas to consider. Thanks for the advice!
You mention to blog frequently with great content. Many people ask how to come up with an idea... Check your email SENT folder for blog ideas. I can't tell you how many blogs I've found there!
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Great post!
Each point is a good one, the main ones being in my opinion to build lots of links to your website and to have lots of quality content.
These will get you visitors, and from there the rest of the points will come in handy. I use many of them myself so can vouch for their effectiveness!
There are 20 informative ideas.. Thanks for posting a list of more effective marketing strategies. Nice post..
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Marketing, humanitarian, aid, MLM, residual, income
Thanks a lot for this post!
Joachim
Blogger www.scanningmarketing.blogspot.com
It is great informative for all. I have got so many use full points.
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I agree with your statements. Your 20 keys to online marketing were great.
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thank you for your helping hand
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I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
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Cost Per Action (CPA) marketing is one of the best online campaign strategies for cost-effectively generating leads (and clients) with zero advertising waste. The real question for online advertising is what is the BEST, most precise tactic for online lead generation/customer acquisition. This, hands-down, is CPA advertising.
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Good ideas. Perhaps method #21 could be put a marketing video on youtube and tag it with appropriate keywords.
Also, commenting on blogs such as this one with your business ideas.
Great information, thank you for this nice post.
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wow that's cool & interesting, keys. But i think besides those tips, quality, look & price and time relevant products are also important factors, which is prime requirement of a product to be customer relevant. Tesco Cashback
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