SEO Vs PPC
While there are differences between Search Engine Optimisation (SEO) and Pay Per Click (PPC). There are in fact a lot of similarities between the both of them. I have come up with a comparison table below during my lunch break today on the similarities of SEO and PPC using Google as an example. It is interesting to see the relevance and the linkage Google is bringing to its natural search results and its adwords advertising program. If we look at the comparison table below and think about it. This will allow us to be better search engine marketers for both SEO and PPC.
99 comments:
People deal with both paid results and organic listings. The importance of Natural SEO searchers are 9 times more likely to click on organic search results
I think that they run along side one another nicely and a combination of the 2 is better than just the 1 service.
Regarsd
Dave
I would definitely recommend using both avenues. Obviously if you had to pick one, you'd go with organic listings vs. ppc listings.
Using both service is indeed better than just either one of the two.
Use both as long as you are good at it. Or get help.
Definitely, websites need to use both SEO and PPC, I prefer working with SEO but never underestimated the power of PPC as well. Interesting idea and the post, btw.
I always prefer SEO. However, whenever I want to get a site rolling I get visitors coming in with PPC. Always PPC then SEO.
Thanks for the post!
Kris
I agree that there needs to be a mix of PPC and organic search to get the most out of search as a whole
There's no question that a combination of the two is best... especially for new sites. But, let's also not forget the biggest difference between the two -- SEO is FREE advertising.
I also agree with henry... more searchers trust the organic listings more than the paid ones and are generally more apt to click on them.
-Kayla
Cortera
I abandoned PPC long ago. Too much click fraud. :(
To get more PPC, we must get top ten rankings in SE.
There is a fine line between using PPC and SEO practices. My company, Trade Show Emporium, used PPC when first getting the company off the ground, but once we started to build links we found that it wasn't a very smart ROI and we made a stronger effort to become more organic.
So unless you can't drive traffic using organic sections of search engine, I would recommend either making a stronger effort or use PPC.
Cheers
Colin
SEO is the process of fine tuning your web site to reflect specific keywords and phrases that are relevant to your business and for which you want to attract visitors to your site who are searching for such words. PPC is a service in which an advertiser selects specific keywords or phrases and then creates a listing that will show up when someone searches for that phrase.
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Genelia
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great post !
PPC marketing has various advantages, but also has disadvantages. What kind of business will most likely benefit from PPC marketing? In my opinion, every business - if implemented properly. We wrote a post on this subject, PPC Management. Other tips on PPC also can be found on our blog . Have a nice day.
SEO is such a tough game, PPC gets you in right away. But in the long run, if you can get your SEO working, it will keep you alive in the long run.
This is a really useful chart. Most people would have some idea of the differences but this chart gives the full picture.
SEO and PPC somewhat cater to varying crowds. Some users, especially small businesses, don't have the extra budgets for PPC advertising and are forced to try the SEO route (although usually are forced down by the same larger companies). Search engines (whether PPC or SEO) are a major factor in site development though. I too agree that SEO will provide much longer results than PPC.
That was a nice table, showing the same trade foe SEO and PPC. I always enjoy using both methods. I will use PPC first then SEO to improve my website.
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It's not surprising that so many companies go about PPC the wrong way. Proper PPC management is a skill that escapes the majority of companies that get involved. Another reason why finding the right SEO company is a make-or-break decision in search results.
As they always say, SEO is a vital investment for your future financial health. PPC is a friendly and helpful neighbour, and you'd struggle without, but getting your website optimised is by far the best investment you'll ever make. Get a good PPC consultant on board as well, or prepare for some serious study time, and start making some money!
I hear you vickykarin. The online marketing world can definitely be overwhelming in the beginning. PPC marketing is no doubt a well-needed tool though. The downside is that it can quickly turn into disaster if it's not managed properly. Luckily, if you have the budget, there are plenty of good ppc management companies out there that can help if you don't have enough employees or time to do it yourself.
Make it easy for your visitors to social bookmark your website, creating important links that the search engines value.
This tool is a great help for an SEO campaign. You can also practice manual linking for better results.
Getting a professional help is a must in this field. This will help you reach your goal in a faster and shorter time.
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