Cost Effectiveness of Search Advertising/Marketing
Over the years, I have been selling search advertising/marketing and one of the ways necessary to better sell especially to businesses that are new to search is to prove that it is a far more cost effective way of advertising as compared to many other forms of advertising mediums. Not too long ago, I posted a short but important blog post on my company's blog that search advertising is the most cost effective method of advertising. The study done by Piper Jaffray shows that the cost per lead from the search engines is a fraction of the cost of email marketing, direct mail, online banners or yellow pages.
31 comments:
Not too surprising. What did surprise me is how Yellow Pages is still significantly cheaper than banner ads. I would have thought they would have been much closer in cost.
Cost Per Action programs (including cost per lead) are by far the most cost effective methods for advertising. No other program can show you exactly what you are paying for. Regardless of whether it's through search, email, or another online avenue, CPA advertising is absolutely the best way to get the most out of your marketing dollar.
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Not surprising, actually if these businesses were to invest some time into simple searches they would realize that effective marketing, is based more on keywords, and demographics, and a proper image online, online image development and marketing is essential for companies to succeed in this tech age. Interestingly enough it is the smaller more specific starter businesses which profit the most from an e-commerce solution, popularity and reputation can instantly be strengthened by a solid website design and simple approach. www.marketsharx.ca
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We have a mobile marketing blog on blogger as well, hope you can take a look on that. We will be very grateful if we exchange links each other as well!
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Yellow pages is rubbish, I can't see how it can compare to online ads in any way possible!
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Insurance Expert, does the Yellow pages not encompass their online version. yell.com is the UK version for example
Great info. I found this blog very informative.
cheers!
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Cost per lead from search engine marketing is a good concept to measure, but what isn't really clear here is if you are measuring money spent on SEO, website design etc to get links from natural search, or if you are refering to paid search?
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I'm shocked anyone uses Direct Mailings anymore: the cost is crazy. If you make an eblast and there's a typo you can go in and fix it in a matter of seconds. If you have a typo on the 50,000 mailers you've printed get ready to pull out your check book AND miss your deadline.
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I've posted this at a number of other blogs, and I'll say it again--buyings ads on search engines is one of the LEAST cost-effective means of marketing in existence. By definition of how search engine ads are purchased (open bid auction) companies pay EXACTLY whatever market value is for a search engine ad. And when you factor in all of the tire-kickers, bored idiots and college kids doing research papers who click on the ads, companies end up paying LESS than market value for these placements.
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Thanks so much for the information. Much needed!
Very cool post gave me a few new ideas of where to spend some cash to build my list.
What can you say about SEM?? i am new on this thing. hope you post something that discuss about it
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